At Richter, our entire mission can be summed up in one simple phrase: expanding our clients' businesses with expert communication. Nowadays, the most effective medium for opening such a dialogue is the internet - and the best way to engage someone online is video. However, by their very nature, videos aimed at a Target Audience are still talking to an audience, not one person.

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The problem then becomes, how to use the power of online video and still achieve a laser-focused communication to a specific company or person? With the Surgical Strike, we’ve solved it.

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The Surgical Strike is a comprehensive strategy with one purpose in mind: to find your most ideal clients, craft assets to get them interested in what you do, and open a dialogue with them.